Axel Arigato

Axel Arigato is a contemporary Swedish label founded in 2014 by Max Svardh and Albin Johansson. Before launching Axel Arigato, the founders noticed a gap in the market for a footwear brand that merged superior quality with cutting-edge design at an affordable price point.

By forgoing all traditional channels and engaging directly with customers, Axel Arigato has rapidly made its mark in the industry as the go-to footwear brand with affordable price tag.

The response was immediate and Axel Arigato swiftly gained attraction from fans worldwide. During the very first year of business, the brand gained customers from over 100 countries and since then has garnered over 800k followers and counting across social media.

Subsequent collections, including entry into the women’s footwear market in June 2015 and the launch of the first ready-to-wear collection in March 2017, has added to the company’s streak of success, with increased global sales and extensive press recognition.

Today, Axel Arigato offers both men’s and women’s footwear alongside ready-to-wear collections for men, women and kids as well as lifestyle accessories. While sneakers will always remain at the core of the product offering, category expansion is important for not only the growth of the brand but as a means to connect with its customers in different ways. 

www.axelarigato.com